Thursday, July 29, 2010
Call to Action
Epiphany moment... the call to action we would recommend for any marketing materials works for any communication. Who knew. Think about managing people. If you don't give them a specific action item to work on, what did any of your feedback offer them. Do they really know what you've asked them to change if you haven't made it crystal clear? Communication with clients has the same challenge. If you send an email with a wealth of information, but there isn't a clear question or request for a specific action, what do you think will happen? When you look at your marketing, certainly you want to consider what steps might occur from your communication there.