Monday, July 26, 2010
Over time, we've determined a structure for calls that has been particularly effective for prospecting. The key is to use it consistently. Our plan is to call, mail or email and then call again in a relatively short period of time. Then if there is no response you push out the call activity a few months. If there is too much time between contact, the prospect won't develop the recognition for your product/service name and message. If you contact too much you come across as irritating, definitely not the first impression you want to make. Find some balance and then follow it every time.